CDEI report on online targeting published

The Centre for Data Ethics and Innovation, with support from Sciencewise, has completed a dialogue which explored public attitudes towards online targeting. The dialogue report has just been published and it finds that this dialogue significantly added to the existing body of knowledge on public attitudes towards online targeting.

Overall, the dialogue and survey research found that the public see significant value in both public and private sector online targeting. However, most participants advocated for some form of change to how online targeting currently works. Three key priorities were identified by participants: Raising a greater level of awareness of online targeting; encouraging industry to do more to help empower and protect users; and establishing an appropriate mechanism for scrutiny that ensure internet companies are working in the best interest of users.

Click here to view the dialogue report.